Privacy Policy

Last updated: 15th December 2024

1. Introduction

Motor Paragon ("we", "our", or "us") is committed to protecting your privacy and personal data. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website motor-paragon.com, visit our store, or use our services.

This policy is designed to comply with the General Data Protection Regulation (GDPR) and the Data Protection Act 2018. By using our services, you agree to the collection and use of information in accordance with this policy.

2. Information We Collect

2.1 Personal Information

We may collect the following types of personal information:

• Contact Information: Name, email address, phone number, postal address
• Account Information: Username, password, account preferences
• Order Information: Purchase history, payment information, delivery details
• Pet Information: Pet type, age, dietary requirements (when provided for advice)
• Communication: Messages, feedback, customer service communications

2.2 Technical Information

• Website Usage: IP address, browser type, device information, pages visited
• Cookies: As detailed in our Cookie Policy
• Analytics: Website performance and user behaviour data

3. How We Use Your Information

We use your personal information for the following purposes:

3.1 Service Provision

• Processing and fulfilling orders
• Providing customer support and responding to enquiries
• Delivering products and services
• Managing your account and preferences

3.2 Communication

• Sending order confirmations and updates
• Providing product information and pet care advice
• Sending newsletters (with your consent)
• Notifying you of important changes to our services

3.3 Business Operations

• Improving our products and services
• Conducting market research and analysis
• Preventing fraud and ensuring security
• Complying with legal obligations

4. Legal Basis for Processing

Under GDPR, we process your personal data based on the following legal grounds:

• Consent: When you explicitly agree to processing (e.g., newsletters, marketing)
• Contract: To fulfil our contractual obligations (e.g., processing orders)
• Legitimate Interest: For business operations and improvements
• Legal Obligation: To comply with applicable laws and regulations

5. Information Sharing and Disclosure

We do not sell, trade, or rent your personal information to third parties. We may share your information only in the following circumstances:

5.1 Service Providers

• Delivery companies for order fulfilment
• Payment processors for transaction security
• IT service providers for website maintenance
• Marketing service providers (with your consent)

5.2 Legal Requirements

• To comply with court orders or legal processes
• To protect our rights, property, or safety
• To prevent fraud or illegal activities
• In connection with business transfers or mergers

6. Data Security

We implement appropriate technical and organisational measures to protect your personal information:

• SSL encryption for data transmission
• Secure servers and firewalls
• Regular security assessments and updates
• Staff training on data protection
• Access controls and authentication measures

7. Data Retention

We retain your personal information only as long as necessary for the purposes outlined in this policy:

• Customer Accounts: Until account deletion or 3 years of inactivity
• Order Information: 7 years for accounting and legal purposes
• Marketing Communications: Until you unsubscribe
• Website Analytics: 26 months maximum

8. Your Rights Under GDPR

You have the following rights regarding your personal data:

8.1 Access and Portability

• Right to access your personal data
• Right to receive your data in a portable format

8.2 Correction and Deletion

• Right to correct inaccurate personal data
• Right to erasure ("right to be forgotten")

8.3 Processing Controls

• Right to restrict processing
• Right to object to processing
• Right to withdraw consent

8.4 Exercising Your Rights

To exercise any of these rights, please contact us at:

• Email: [email protected]
• Phone: 01962 845 123
• Post: Data Protection Officer, Motor Paragon, 42 High Street, Winchester, SO23 9EX

9. Cookies and Tracking

We use cookies and similar technologies to enhance your experience. For detailed information about our cookie usage, please see our Cookie Policy.

10. Third-Party Links

Our website may contain links to third-party websites. We are not responsible for the privacy practices of these external sites. We encourage you to read the privacy policies of any linked websites.

11. Children's Privacy

Our services are not directed to individuals under the age of 16. We do not knowingly collect personal information from children under 16. If you believe we have inadvertently collected such information, please contact us immediately.

12. International Data Transfers

Your personal data may be transferred to and processed in countries outside the European Economic Area (EEA). When we do so, we ensure appropriate safeguards are in place, such as:

• Adequacy decisions by the European Commission
• Standard contractual clauses
• Binding corporate rules

13. Changes to This Policy

We may update this Privacy Policy from time to time to reflect changes in our practices or legal requirements. We will notify you of any material changes by:

• Posting the updated policy on our website
• Sending email notifications to registered users
• Displaying prominent notices on our website

14. Contact Information

If you have any questions about this Privacy Policy or our data practices, please contact us:

15. Company Information

Motor Paragon Ltd
Registered in England and Wales
Company Number: 12345678
VAT Number: GB 123 4567 89
Registered Address: 42 High Street, Winchester, Hampshire, SO23 9EX