Last updated: 15th December 2024

1. Introduction

This Cookie Policy explains how Motor Paragon ("we", "our", or "us") uses cookies and similar technologies when you visit our website motor-paragon.com. This policy explains what cookies are, how we use them, and how you can control your cookie preferences.

By continuing to use our website, you consent to our use of cookies in accordance with this policy, unless you have disabled them through your browser settings or our cookie preference centre.

2. What Are Cookies?

Cookies are small text files that are placed on your computer, smartphone, or other device when you visit a website. They contain information that is transferred to your device's hard drive and allow the website to recognise your device and store some information about your preferences or past actions.

2.1 Types of Cookies

  • Session Cookies: Temporary cookies that are deleted when you close your browser
  • Persistent Cookies: Remain on your device until they expire or are manually deleted
  • First-Party Cookies: Set directly by our website
  • Third-Party Cookies: Set by external services we use on our website

3. How We Use Cookies

We use cookies for several purposes to enhance your browsing experience and improve our services:

3.1 Necessary Cookies

Purpose: Essential for the website to function properly

Legal Basis: Legitimate interest (necessary for service provision)

Examples of Necessary Cookies:

  • Session Management: Keeping you logged in during your visit
  • Shopping Cart: Remembering items in your basket
  • Security: Protecting against fraud and maintaining security
  • Cookie Consent: Remembering your cookie preferences
  • Load Balancing: Distributing website traffic efficiently

3.2 Analytics Cookies

Purpose: Help us understand how visitors use our website

Legal Basis: Your explicit consent

What Analytics Cookies Do:

  • Traffic Analysis: Measure website traffic and popular pages
  • User Behaviour: Understand how visitors navigate our site
  • Performance Monitoring: Identify and fix technical issues
  • Content Optimisation: Improve our content based on user preferences
  • Conversion Tracking: Measure the effectiveness of our marketing

3.3 Marketing Cookies

Purpose: Deliver personalised advertising and marketing content

Legal Basis: Your explicit consent

How Marketing Cookies Work:

  • Personalised Ads: Show relevant advertisements based on your interests
  • Retargeting: Display ads for products you've viewed
  • Social Media: Enable sharing on social platforms
  • Campaign Tracking: Measure advertising effectiveness
  • Cross-Device Tracking: Recognise you across different devices

4. Third-Party Cookies

We work with trusted third-party services that may set their own cookies on your device:

4.1 Analytics Services

  • Google Analytics: Website traffic and user behaviour analysis
  • Hotjar: User experience and heatmap tracking
  • Microsoft Clarity: Session recordings and analytics

4.2 Marketing and Advertising

  • Google Ads: Advertising campaign management and tracking
  • Facebook Pixel: Social media advertising and retargeting
  • Microsoft Advertising: Search engine marketing

4.3 Functional Services

  • Payment Processors: Secure payment handling (Stripe, PayPal)
  • Live Chat: Customer support communication
  • Content Delivery: Fast loading of website content

5. Cookie Management

5.1 Our Cookie Preference Centre

We provide a comprehensive cookie management system that allows you to:

  • Accept all cookies for the best experience
  • Accept only necessary cookies
  • Customise your preferences by category
  • Change your preferences at any time

5.2 Browser Settings

You can also control cookies through your browser settings:

Google Chrome

Settings > Privacy and Security > Cookies and other site data

Mozilla Firefox

Options > Privacy & Security > Cookies and Site Data

Safari

Preferences > Privacy > Manage Website Data

Microsoft Edge

Settings > Cookies and site permissions > Cookies and site data

6. Cookie Retention Periods

Different cookies have different retention periods:

Session Cookies

Deleted when you close your browser

Short-term Cookies

1-30 days for functional purposes

Long-term Cookies

Up to 2 years for analytics and preferences

7. Impact of Disabling Cookies

Disabling certain types of cookies may affect your experience on our website:

7.1 Necessary Cookies

  • Cannot be disabled as they are essential for the website to function
  • Disabling may prevent access to certain features
  • Shopping cart and checkout functionality may not work

7.2 Analytics Cookies

  • Website will function normally without these cookies
  • We won't be able to improve our services based on usage data
  • Performance issues may take longer to identify and resolve

7.3 Marketing Cookies

  • You may still see advertisements, but they won't be personalised
  • You may see the same ads repeatedly
  • Social media features may not work properly

8. Mobile App Cookies

If you use our mobile application, similar technologies may be used:

  • Local Storage: For app functionality and user preferences
  • Analytics SDKs: To understand app usage patterns
  • Push Notifications: For order updates and marketing (with permission)
  • Device Identifiers: For security and personalisation

9. Updates to This Policy

We may update this Cookie Policy from time to time to reflect:

  • Changes in our cookie usage
  • New technologies or services
  • Legal or regulatory requirements
  • Industry best practices

We will notify you of significant changes by:

  • Updating the "Last updated" date at the top of this policy
  • Displaying a notice on our website
  • Sending email notifications to registered users

10. Your Rights

Under data protection laws, you have the right to:

  • Information: Know what cookies we use and why
  • Choice: Accept or reject non-essential cookies
  • Access: Request information about data collected through cookies
  • Deletion: Request deletion of cookie data (subject to legitimate interests)
  • Withdrawal: Withdraw consent for cookie use at any time

11. Contact Information

If you have any questions about our use of cookies, please contact us:

Phone

01962 845 123

Address

Data Protection Officer
Motor Paragon
42 High Street
Winchester, SO23 9EX

More Information

For more details about how we process your personal data, please see our Privacy Policy

Your Privacy Matters

We are committed to transparency about our cookie usage and your privacy rights. Our cookie management system puts you in control of your data and browsing experience.

Privacy Policy